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Sustainability is deeply embedded in ACC’s business model. In line with our Sustainable Development 2030 Plan, we focus on the four pillars of Climate, Circular Economy, Water & Nature, and People & Communities. Keeping this in mind, ACC has developed smart solutions for rural and semi-urban development to promote sustainable construction through a business model that provides affordable and green building materials.

Green Building Centre (GBC), a never-before, unique rural-connect initiative, supported by ACC, is a catalyst in rural development and provides local associates with opportunities for rural entrepreneurship and independence. GBC is a sustainable business model designed to provide durable and affordable housing solutions to rural customers, thereby enhancing lives and enabling livelihoods.


The GBC brings together, under one roof, all components of an ecosystem for affordable, eco-friendly housing and sanitation, especially centred on rural and semi-urban India. It focuses on manufacturing materials and products and providing services at a single location, thus enhancing the customer’s experience and making it holistic.

It encourages entrepreneurial effort, enables employment, training and skill development for rural masons and labourers – simultaneously promoting water harvesting and preservation, as well as energy generation during manufacture of eco-friendly cement bricks, blocks, roofing solutions and aggregates. Thirty livelihoods are created directly, per centre, and 120 livelihoods are created indirectly.

Our goal is to facilitate the construction of 1 million affordable houses and toilets in rural India over the next 10 years.